Vinay Balasubramanian is the President and owner of Mercury Software Consulting, Inc. a premier business solutions consulting company, providing clients with expertise in Relational databases, Decision Support Systems and Enterprise Architecture Strategy in industry areas related to Retail, Education and Life Sciences across multiple technology platforms including Microsoft, Oracle and IBM.

Vinay has architected and directed the development of several of the largest and most successful business intelligence systems in the world as a BI Solutions Architect at Oracle Corporation (1997-2003), McKnight Associates (2003-2005) and Mercury Software Consulting, Inc. (2005 to date) and has experience establishing more than 20 business intelligence programs. He is certified as a business intelligence professional by the Data Warehouse Institute and is also an Oracle certified DBA.

Vinay has a MS Degree from the University of Wyoming and over 14 years of Data Warehouse and Business Intelligence industry experience
vkbalasub@mercuryconsulting.com.

Rama Pidaparthi currently heads the Quality and Regulatory compliance consulting for Mercury. He has over 16 years of industry experience, in Quality and Regulatory affairs, spanning different industries such as CAD/CAM, E-Commerce, CRM, Health Insurance, and Health Care space covering Bio-Tech drugs and Medical Devices.

Rama’s expertise includes Computer System Validation and Regulatory Compliance of stand alone and enterprise applications used in a Regulated environment of the drugs, biotech and medical devices as well as HIPAA and SOX compliance.

Olivia Parr-Rud is an internationally known speaker and author of Data Mining Cookbook (Wiley 2001). She has over 23 years experience in marketing with a 14-year emphasis in data mining and statistical analysis for a variety of industries.

Olivia provides direction and develops solutions for her clients in the areas of acquisition, retention, risk and overall profitability through her company, OLIVIAGroup (http://www.oliviagroup.com)

Olivia serves as an adviser to Mercury Software Consulting on Data Mining use and implementations.

Pandu Ranga Rao has been an accomplished engineer and entrepreneur and is in charge of the Operations in India. He has 24 years of Automotive manufacturing domain and product development expertise, coupled with a thorough understanding of implementation and project management skills.

He has held various positions such as Head – Technical operations, Head -Vehicle engineering in several reputed companies and has ensured execution of successful pilots and developed business in Europe and USA. He has been instrumental in setting up the processes and recruitment of key resources and acquisition of key customers, execution of offshore business for TRW, FORD, GM, HONDA, Mazda, Delta, American Axles, Dana etc. He holds Bachelors a Masters Degree in Automobile Engineering from VJTI, Mumbai University